Privacy Policy

Effective Date: January 1, 2010

Last Revised: September 28, 2012

If you are accessing this site from the EU, you are bound by the EU and Switzerland Privacy Policy specific to your jurisdiction.

If you are accessing this site from India, you are bound by the India Privacy Policy specific to your jurisdiction.

Sentient Services, LP, d/b/a (“”, “we” or “our”) respects your privacy and is committed to protecting your personal information. We perform market research and other services on behalf of our customers. Specifically, our platform enables Site Users and Business Subscribers to create, share and act upon ideas to drive innovation and make everything, and every day better. A “Site User” is defined as any entity accessing, any subdomain (e.g., “”) or survey (via mobile, website or other form administered by to create an account, post content, view or interact with the aforementioned domains, subdomains, surveys and properties. A “Business Subscriber” is defined as a Site User that is a business or entity subscribing to Company services in order to create a subdomain (e.g., “Business Subscriber” and manage and administer the platform for the use of their customers, employees or community. For clarity, references to this Website in these Terms and Conditions also include any Business Subscriber’s subdomain. Unless we distinguish otherwise, the terms “you”, “your”, “user”, or “users” for purposes of these Terms and Conditions, mean anyone accessing the Website for any reason, including Site Users and Business Subscribers, you in your individual capacity, and the company or other business entity that you represent and on whose behalf you use the Website under actual or apparent authority.

In this Privacy Policy (“Policy”), we describe the information that we collect from any visitor to our website,, as well to our websites operated by us, e.g., (where the icanmakeitbetter name will vary based upon our customer and the domain you are using - collectively these entities are referred to as “Website” in this Privacy Policy) Unless we distinguish otherwise, references to “you” include all visitors to our Website. This Policy is incorporated by reference into our Terms and Conditions of our Website, available at Capitalized terms used but not defined in this document, will have the same meanings that they are given in our Terms and Conditions section.

How Works

Business Subscribers will engage for a variety of products and services, including to create Surveys and Forums. Persons/companies/communities interested in using our services must create an account with us. will send an invitation to you (using contact information that the Site User provides to us) to participate in the Surveys and Forums, which may include, for example, responding to a survey, posting a comment, or sharing an idea.

Information We Collect

We may collect information about you from a variety of sources, including information that we collect from you directly when you create a user profile or participate in any Surveys and Forums. We collect information from a variety of sources, including information we collect from you directly when you create an account, visit our Website, use our services, register to make comments on Forums or blogs, or request information from us.

Information We Collect Directly From You

You are required to create an account with us if you would like to participate in any Surveys and Forums. To create an account, we require you to provide us with your email address and to create a user name and password. You will have the opportunity—but are not required—to respond to create a user profile; the items requested in the user profile will vary based on the Business Subscriber, but may include your name, contact information, gender and interests.

You also may have the option to log onto our Website through third-party social networks such as Facebook, Twitter, Google+, and LinkedIn, among others, which may change from time to time. The third-party social networking sites determine what information will be collected from you during the log in process. Depending upon the particular social networking site, we may request certain permissions from you. For example, if you log in through Facebook Connect, we request your permission to: access your basic information, including, your name, profile picture, gender, list of friends and user ids, email address, date of birth, and any other information you have set to public or to be shared on your account; send email directly to you; post to your wall; and access your data at any time even if you are not using Facebook.. Please note, if you allow us to have access to this information, then we will have access to this information even if you have chosen not to make that information public. For information about how a particular social networking site may disclose your information, including any information you make public, please consult the site’s Privacy Policy. We have no control over how these sites use or disclose the personal information you provide to them. We store the information that we receive from them along with other information that we collect from you or receive about you.

Information We Collect From Third Parties

We may collect information about you from third parties, such as your name and email address, so that we may contact you and ask you to participate in our Surveys and Forums.

Information We Collect When You Visit Our Website

When you interact with our Website, we strive to make your experience meaningful and easy. We may use or engage others to use cookies, clear gifs, or other tracking technologies to track user activity and to collect Website data. Specifically, when you visit our Website and use our Services, we may collect the following information: IP addresses, browser type, operating system, date and time of visit, time spent on and/or logged onto the Website, browser referral header or other mechanism by which you came to our Website, and links clicked on in our Website. We may combine this information with your personal information that you provide to us by using the Website.

In the following paragraphs, we provide additional information about our use of tracking devices:


When you come to the Website, our web server sends a cookie to your computer. Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your web browser for record-keeping purposes. There are two types of cookies; session-based and persistent-based cookies. We also may permit certain third party cookies to be placed on our Website.

Disabling Cookies

Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Website visitors who disable their web browsers’ ability to accept cookies will be able to browse the Website; however, you must enable cookies to use most of our Services.

Clear Gifs (Web Beacons/Web Bugs)

We or the third parties we engage to track and analyze Website data may employ clear gifs (a.k.a. Web Beacons/Web Bugs) to help us better manage content on the Website. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on your computer’s hard drive, clear gifs are embedded invisibly on Web pages.

Using Your Information

Subject to the limitation on how we use your survey responses discussed in the section entitled “Additional Information about Surveys and Forums,” we use the information that we collect from you through your participation in our Services, including our Surveys and Forums for several purposes:

We may combine all of the information that you submit through our Website, including, for example, your profile information along with your responses to our surveys. We also will use your information to provide Services to our Business Subscribers. This may include compiling and reviewing your responses to our Surveys and Forums. Below we describe what information we share with Business Subscribers.

Sharing your Information

We may share information about you as described herein.

Site Users:

If you choose to participate in our Surveys and Forums, we will share the information with the Business Subscriber. This will include your responses to the Surveys and Forums, as well as your contact information and profile information, unless you participated in our Surveys and Forums on an anonymous basis. The Business Subscribers may use your information, at a minimum, for purposes consistent with this Policy, which may include for market research, for sales and marketing, and for other purposes described herein. The Business Subscriber, however, also may maintain its own privacy policy; if the Business Subscriber invited you to participate in its Surveys and Forums, then the information that you submit also may be subject to that privacy policy. The Business Subscribers may contact you directly if you respond to our Surveys and Forums unless you respond on an anonymous basis.

Partners and Subsidiaries:

If you choose to participate in our Surveys and Forums, we may share your contact information and non-personally identifiable information (such as information obtained through cookies) with our partners and subsidiaries. We also may combine such information. Our partners and subsidiaries will use your information consistent with the purposes described in this Policy.

Other Visitors to Our Website:

Depending upon the particular Site Activity, your responses also may be viewable by any other visitor to that website. For example, if you participate in a blog or project, your responses will be viewable by other visitors to that website.

To Perform Services on Our Behalf:

We may share your information with our partners and subsidiaries as well as hire vendor companies to provide limited services on our behalf, such as payment processing, sending postal and electronic mail, providing technical support, and to assist us in providing the products and services that you request from us. We only provide those service providers with the information necessary to perform the requested service.

Sale/Transfer of Business reserves the right to disclose your information if it licenses, sells, or otherwise transfers its technology or business, or a portion thereof, to third parties.

To Protect Ourselves/For Legal Purposes

We also may disclose your Personal Information to protect our rights and property, to prevent against fraud and abuse, and to protect other users of our services. We also may disclose your information as permitted or required by law, for example, in response to court orders, subpoenas, or other requests from government agencies.

Additional Information About Surveys and Projects

We administer Surveys and Forums on behalf of our Business Subscribers. We may create the Surveys and Forums on behalf of the Business Subscriber, or the Business Subscriber will create the Surveys and Forums itself, and provide to us to administer. Regardless of which entity authors the Surveys and Forums, we will host the Surveys and Forums on our Website and collect the responses that you submit. Your participation in our Site Activity (e.g., completing surveys, project/blog responses, votes, ideas, comments, etc.) will be shared with the Business Subscriber. In some circumstances, we also will analyze the data and provide that analysis to the company, and in other situations, we turn the survey responses in their entirety to the company. We do not share your individual survey responses with any person or entity other than the company that engaged us to create the survey. We may, however, provide your contact information and aggregate information to our partners and subsidiaries, but we will not provide your actual survey responses to our partners or subsidiaries.

Please note that we also will provide the Business Subscriber with your profile information, subject to the exception below pertaining to anonymous information. If you have any questions about how your information will be treated, please contact We are not responsible for any information that you submit through this website. If the Business Subscriber invited you to participate in our Surveys and Forums, then that Business Subscriber may have its own privacy policy, which will govern the collection and use of your information.

Whether your participation response to a particular Survey or Forum is anonymous depends upon the Business Subscriber. Some Surveys and Forums will permit you to respond anonymously, whereas other Surveys and Forums will require your name. We will notify you on the Surveys and Forums if you are permitted to respond anonymously.

We do not sell your responses to Surveys and Forums to third parties. We may, however, transfer your information (e.g., contact/profile information) to a third party in the event of a transfer, corporate reorganization, bankruptcy, or other similar event, but we will not sell your survey responses under any circumstances. We merely act as a custodian for your responses on behalf of the Business Subscriber.


We take precautions to ensure the security of your personal information. However, we cannot guarantee that hackers or unauthorized personnel may gain access to your personal information despite our efforts. You should note that in using the service, your information will travel through third party infrastructures that are not under our control.

We cannot protect, nor does this Policy apply to, any information that you transmit to other users. You should never transmit personal or identifying information to other users.


You must be at least 18 years of age to use this Website. The services available on this Website are not intended for persons under 18, including, in particular, children under 13, and we do not knowingly collect information from persons under 18 years of age.

User Generated Content

Portions of our Website permit users to engage in Surveys and Forums. We are not responsible for the privacy of any information that you choose to submit through a public project, such as a blog, or for the accuracy of any information contained in those postings. Any information that you disclose becomes public information. We cannot prevent such information from being used in a manner that may violate this Policy, the law, or your personal privacy.


Survey data is stored on servers located in the United States.


You have the right to access the personal information that we collect about you. If you create an account with us, then you may access and update your account information by logging into your account. Once you enter information into a survey, however, you are unable to change your survey responses except by contacting the survey creator.


We may periodically update this policy. We will notify you about significant changes in the way we treat personal information by sending a notice to the email address specified in your primary Site User account or by placing a prominent notice on this Website or blog.


Any questions about this Privacy Policy should be addressed to support[at] or by mail at:
1705 South Lamar
Austin, TX 78704